What is Vicklore?

Vicklore is a diverse community, supportive and empathetic to all forms of challenges. Part sporty, part casual, part streetwear, Vicklore inspires us to arise from difficulty with courage and choose to connect with others. The strength of the pack means we are stronger together.

Why the Sabertooth Tiger?


Our sabertooth tiger symbolizes 1) Willpower 2) Self-Awareness 3) Resilience 4) Pack Strength

The sabertooth tiger triumphs over adversity with a resilient mindset.

Vicklore understands the importance of developing support and connection with others in overcoming difficulty. Scientists have observed that sabertooth tigers hunted in packs and cared for their own, helping to get food for those in advanced age and injured. The pack cared for all members, leaving none behind. Males and females were also indistinguishable in size, demonstrating their equality.

FUN FACT: Our sabertooth tiger features several scar marks on its body, including a V-shaped scar for Vicklore. Even with battle scars, it faces forward and moves onward with persistent intention. Scars symbolize the battles we have fought and the victories we have won.

We pay homage to the sabertooth tiger, recognizing its traits of willpower, resilience, and pack strength.


What is the logo about?

The Vicklore logo is a crest with the teeth of the sabertooth tiger arranged to form the letter V surrounded by vines and spears. 

Spears have varied symbologies. Vicklore's double-pointed crossed spears represent fortitude, diversity, empathy, and encouragement. 

The vines symbolize a solid desire to grow, even in the harshest environments.  Vines may start out on the ground and are often stepped on but nothing stops them from pursuing and growing toward sunlight.

When we stand together, we are better able to grow and lead together